Fashion Week Preview
Modelresource is usually a little more excited leading up to Toronto's Fashion Week. This was especially true last season when the Fashion Design Council of Canada suggested it was making a real effort to engage the agencies and create a better environment for the models. Sadly, of the new initiatives I saw proposed there wasn't even one I saw executed.
This season I've chosen to go into the shows with less expectations; a decision that will definitely lessen any disappointment and hopefully... hopefully... give me cause to be pleasantly surprised.
There are some events that I can count on to make me smile. The Pink Tartan show, of course, is always a great production. Not only is there so much effort put into making it feel like an event, but the amount of thought and detail that goes into the casting always creates a stellar cast.
I had the opportunity to take in almost the entire casting this season, including ordering the lineup and matching outfits. It's always a fascinating process, and this year was no different.
What is different this season, and so very exciting is the Hanes show scheduled for Wednesday afternoon. I witnessed a good portion of its casting too, and what a difference from Pink Tartan.
The underwear show, for one thing, is more consumer-oriented, and is meant to appeal to a broader audience. Also, it features four different, but related lines. The flagship Hanes line is the more comfortable series, but features more detailing than it had in the past. DIM is the more feminine, romantic collection. Bali is the new, "everyday wear" line, and Wonderbra is the sexy collection.
Those details aside, what is really exciting from a modelling standpoint is the different faces I expect to see in this show. Casting was handled by Montréal based The Image Is... under the direction of Hans Koechling. The trilingual ex-model told Modelresource he was "Looking for women... beautiful shapes," for this show.
The Hanes show will almost definitely feature a more ethnically diverse, mature, full-figured cast than those that will dominate most of the runways. Says Koechling, "I'm not looking for the 16-year-old with edge."
He is though, still looking for girls that are at least 5'9", and healthy. He says the problem he often encounters doing this type of casting is the misunderstanding that 'plus-size' merely means bigger. "Plus figure girls need to be in shape," says Koechling, who will also be producing four shows in Montréal the following week.
Modelresource is also looking forward to Montréal this season, adding a few show packages from Québec's top agencies. Watch for those to appear this week.
So yeah, now that Toronto Fashion Week is finally here, I guess I am finally starting to get excited. Let's see what surprises the coming days have in store...