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Ford Canada

PAGE FOUR

Jude Rutland
Jude Rutland
Other than stopping by Starbucks on the way into work, LeDrew seldom knows what to expect when she wakes up in the morning. And that's how she likes it. "I love not knowing what is going to happen everyday. I'm sure everybody says that, but it's such a high taking someone from the ground level to something really exciting for them."

Jude Rutland, who has been with Ford for years, is an example of one such model. "His dream was to be on the cover of Men's Health, so when we booked that it was incredible. That's really exciting. That's what it's all about - taking them from the beginning and saying 'go after what you want to do.'"

LeDrew though, partly because of her background, also takes a lot of pride in helping campaigns take shape. She first developed an interest in the fashion field working in the ad department at Canadian luxury retailer Holt Renfrew. "It was great because we worked with the top models, stylists and photographers.

"And that was just the photography. I was also involved in conceptualizing the ads, getting involved in the copy and booking ads into magazines and in the newspaper."

"I think it's been really fortunate for me that I understand both. I understand that [clients] have questions. I understand they have timelines. And I come from a service background so I get that.

"At the same time I work for the models, so to bring them together it's a merger and everyone's happy."

LeDrew left Holt Renfrew to work for a small, mostly talent-based agency, before moving on to International Top Models (now Elite Canada).

Cathy LeDrew and Diane Lang
Ford Canada Co-Directors
Cathy LeDrew and Diane Lang
Lang meanwhile, brought her own wealth of experience, having spent time at both Giovanni and Sutherland in the past. In Ford though, she found what she was looking for. "Without question it is the most respected brand in the modelling industry. It's a family business - family owned, family run.

"They understood that models could travel, and they were instrumental in paying models weekly as opposed to always being without money. They are one of the most generous in terms of how they provide for their models. Financially they're unbelievable in what they're able to do to help models get to the next level."

Lang says that when Toronto was stricken with SARS two years ago, Eileen Ford personally called to make sure everything was O.K. "She wanted to know if they could do anything. They're a really huge company but they run as a small, family-run business, which is really important when you're dealing with such young talent."

"This is my home forever. I'm so proud to work for this company."

LeDrew concurs. "Once you're here you can't imagine working anywhere else."

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