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Page One - On the Ball

Adele McLain
Aussie Adele McLain
is now based in Toronto,
while studying for
a career in medicine


Modelresource: Where do you see Giovanni two years from now?

Brooke: "I don't know, but if you had asked me that same question two years ago I would have hoped to be here."

Giovanni's Office
The office at Giovanni

The last two years have seen amazing things happen for one of Canada’s most established agencies. No less than Heather Marks, Jessica Stam, Michelle Valencourt, and Adele McLain have filtered their bookings through Giovanni in that time period. And quietly Giovanni Model Management has found its niche at the top of Canada's modelling industry.
Three years ago Giovanni had a very different feel. Located in a darker, more ominous space on Richmond Street, the agency had a cold, displaced feel. The only legitimate superstar, Liisa Winkler, severed her ties. Two key staff left to start up the Toronto branch of Next Models.

Fortunately the agency had experienced staff (Alan Thomas has been with Giovanni for more than seven years, Sharon Smith for eleven), a Montréal office which boasted an even more established staff and an agency owner, Giovanni Bernardi, who has been supplying top models internationally for 20 years.

Now three years later, Thomas, Smith and Brooke Tremain make up the core of the Toronto office. The trio -- any of which can service the entire agency -- create a Starbucks-like environment, calling back and forth, laughing, knowing their clients... they even got me a coffee. They sit on fitness balls rather than office chairs and create a playful, energetic environment which makes work seem a lot less like work. Says Thomas, "We're very close."



PAGE TWO



Agency Profiles:


IMM
June 2007



NAM
October 2006



Ford
February 2006



Images
October 2005



B&M
August 2005



Sutherland
June 2005



Chantale Nadeau
January 2005



Giovanni
October 2004



Elmer Olsen
September 2003