The New Crew
Through the Lens
Through The Lens
October 8, 2009, by Chelsea Coylewww.greggerla.com
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model: Veronica by Greg Gerla
What photographers have influenced you and how?
I really admire Edward Steichen (1879-1973.) His early pictorialism work
is stunning in it's beauty. His subject matter was wide and varied
encompassing landscape, fashion, documentary. His life was devoted to his
work, and he left behind a vast archive. He placed a great deal of
importance not only on his art itself, but also on his subjects, and he
respected the power that photography has to influence society, culture,
the way man relates to fellow man.
Did you have a moment when you realized, within yourself, that you were skilled enough to do this for a living and if so when was that or what was it like?
Although I always had an interest in photography, I never seriously
considered it as a career until I was almost finished my studies at the
Alberta College of Art and Design. I still remember my first photo that
was commissioned by a Business Magazine. Getting paid was nice, but seeing the
image printed with a photo credit was terrific!
What inspires you to continue shooting and how do you keep motivated
when a certain shot or moment just doesn't happen?
I'm inspired by everything around me. I get just as much satisfaction
shooting a tree as I do a large-production fashion project. The camera
gives me the gift of really being able to SEE what is around me. When
creativity seems elusive, and that image just isn't coming together, I
find the best thing is to take a break (short or long), and calm the mind.
I think creativity can't be chased or pursued, you need to be
calm and quiet, and it comes to you...
As a photographer (and sometimes art director!), where do you find
your own artistic inspiration?
I love researching, reading, and studying the work of the past photo
greats (Steichen, Steiglitz, Karsh, Avedon, Newton). I also love to read
about artists in other disciplines (painters, writers, musicians).
What is your favourite shoot to date?
I recently did a fashion shoot for two weeks in Jamaica! Often, the last
shoot I've done is my most favorite....
What do you look for when casting?
Of course, a model's look needs to fit the job. But it's often just as
important, if not more, that their personality and character comes through
on the job. I believe what's inside is just as crucial as what's outside.