Client Profile

Sara Graham

Sara Graham
Who is she? You may know her as the designer behind Sister Underwear ( or as the editor of Vervegirl magazine ( Having put the popular loungewear collection on the back burner, Sara is loving every minute of managing the content at Vervegirl. Shes involved in every aspect of putting the magazine together and admits one of her favourite things is giving new models a shot at being on the cover or part of a fashion editorial.

"Vervegirl has broken in a lot of brand new faces. I love watching the dynamic of a totally fresh model who is getting to work, often for the first time, with an amazing make-up artist like Veronica Chu and a highly-skilled photographer like moo."

Hires Models for: Print

What you look for when you cast models? "Girls and guys who are comfortable in their skin and not at all shy. Its all about a good energy on set. A model who shows up on time, with no attitude gets respect from me and the photographer/make-up artist/stylist I hire."

What turns you off to a model? "If she/he is aloof or rude that's a definite 'see you later!' There is such a thing as being too thin and I don't like that look at all."

Anything else? "I've modelled in the past and I realize it's hard work! The best models enjoy every moment and eat & drink properly to keep their energy up."


Blogs We Follow

Cailin Hill (The Model Burnbook)

Natalia Zurowski & Jasmine Chorley Foster (The Business Model)

Liis Windischmann's (14+ LouLou blog)

Laura Kell (A Model Life)

Madison Schill (Chic Greek Geek)

Kathleen Burbridge (Kathleen in Wonderland)

Ania Boniecka (A n i a . B)