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Scene and Heard

April Fool's Day, 2007

Folio Toronto
Kelly Craig, of the box-office hit 300,
is expected at Folio Toronto's
April 13th launch party
In what may have been the worst kept secret in Canada's modelling industry, Montréal's Folio Models has announced it will be opening a Toronto location.

A 1,900 square-foot Fashion District location was secured in February, and is now set to open for business on April 16th.

Folio booker Alexandre de Bellefeuille tells Modelresource he will be temporarily relocating to "The Big Smoke" to ensure a smooth transition. He also says two bilingual agents have already been hired; one with experience booking in Toronto, the other well known for her scouting and development of new faces.

"We've been planning this for over a year," says de Bellefeuille, "and although we expected to be open much sooner, we've been too busy with our Montréal clients to get everything done before now."

As in Montréal, Folio Toronto will be representing women, men and artists, many of whom will be attending the agency's launch party on April 13th.

de Bellefeuille says he wants to be clear he is not looking to recruit models from other Toronto agencies, saying the number of Montréal-based models without Toronto representation will keep them busy enough in the beginning. He does say however, scouting for new faces is already underway.

Contact information for Folio Toronto, including the agency's new web site can be found on Modelresource's Toronto agency listings.



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