Fact is, the Giovanni model has been booking some pretty serious campaigns lately, including Yohji Yamamoto, Catherine Malandrino and Chantal Thomass' lingerie.
Past work includes tv spots for Diesel Fragrance and Louis Vuitton, and H&M's worldwide print and in-store campaign last winter.
Major mainstream visibility is now on the horizon, with the release of Bedard's new Guess? by Marciano campaign, photographed by Matthias Vriens.
